bid_value | number | Yes | - | For BID_CAP/COST_CAP: bid amount in the account currency exactly as shown in Ads Manager (e.g. 10 for $10, 15000 for COP 15,000); the backend applies Meta’s currency offset, never multiply yourself. For MIN_ROAS: minimum ROAS as a plain decimal multiplier (e.g. 1.23 for 123%) — not a currency value. IMPORTANT: bid_amount returned by meta_ads_get_adset_settings is raw Meta minor units — divide by that row’s currency_offset (100 for most currencies, 1 for CLP, COP, CRC, HUF, ISK, IDR, JPY, KRW, PYG, TWD, VND) before passing here for BID_CAP/COST_CAP. |
