Mutate

Fallback Google Ads write operation for any create, update, or remove mutation that has no dedicated operation. To upload Customer Match members, use data_manager_ingest_audience_members with a Google Data Manager connection. Always prefer a dedicated operation when one matches the task, for example gads_update_campaign_budget, gads_create_campaign, or gads_add_negative_keywords_to_campaigns. It covers nearly everything the Google Ads API supports through the generic googleAds:mutate REST endpoint, including user lists and remarketing audiences, conversion action settings (primary_for_goal, counting type, attribution model, lookback windows), removing or deleting negative keywords and criteria at shared list, campaign, and ad group level, shared sets, campaign and ad group criteria (locations, languages, devices, demographics, placements, topics), bid modifiers, customer settings, extension, assets, phone call, asset links, asset groups, listing groups, labels, bidding strategies, data exclusions and seasonality adjustments, experiments, and drafts. Supports multi-step grouped mutations across resource types, temporary negative resource IDs for chained creates, validate-only mode, and partial failure mode. If no dedicated operation exists, use this operation. Operations are sent to Google unchanged and Google’s response is returned verbatim, so a rejection is Google validating the payload, not a Markifact bug: fix the payload (gads_search_gaql_resources gives current field names) instead of submitting product feedback.


App	Google Ads
Operation ID	`gads_mutate`
Type	Action
Connection	`gads` (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
`account`	GadsAccountItem or object or array of object or string or integer	Yes	-	Select the Google Ads account, ask the user for it if not provided
`mutate_operations`	string or array of object or object	Yes	-	Request body for Google’s customers/{id}/googleAds:mutate REST endpoint (Google Ads API v25), sent unchanged. Follow Google’s REST reference for the resource: camelCase field names, one typed operation per entry (campaignOperation, adGroupOperation, adGroupAdOperation, assetOperation, …) with create, update or remove, and update entries carry updateMask listing the changed fields. Prefer passing the mutateOperations array itself; you may also pass a full object containing mutateOperations, but the array is preferred. Important: only include fields that are valid for that exact Google Ads resource schema. Do not invent or add extra fields just because they seem logical. Customer scope already comes from the selected account and request URL, so do not include a customer field inside create objects unless that specific Google Ads operation explicitly supports it. If Google answers that a field is immutable or that mutates are not allowed for the resource, it is refusing that resource, not the payload: Google-managed resources such as Merchant Center asset set links and automatically created conversion actions cannot be changed from any API client.
`partial_failure`	boolean	No	`False`	When true, allows valid operations to succeed even if some operations fail
`validate_only`	boolean	No	`False`	When true, validates the grouped mutate request without applying any mutations. Use this when you are unsure whether a Google Ads mutate payload shape, operation type, or field is supported and want Google Ads to validate it safely before making changes.
`response_content_type`	string or SelectableOption	No	-	Optional response content type. Available options: ‘RESOURCE_NAME_ONLY’, ‘MUTABLE_RESOURCE’

GadsAccountItem

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-
`managerId`	string	Yes	-	The manager ID for the Google Ads account. Ask user to use the dropdown to select accounts, this manager id is selected background and not shown to the user.

SelectableOption

Field	Type	Required	Default	Description
`value`	string	Yes	-
`label`	string	Yes	-

Output

Type: Dict Returns the raw Google Ads grouped mutate response, including mutate operation responses and any partial failure details. Fields: dynamic (depend on the inputs)

Get Started

Guides

Operations

Inputs

GadsAccountItem

SelectableOption

Output

​Inputs

​GadsAccountItem

​SelectableOption

​Output

Inputs

GadsAccountItem

SelectableOption

Output