> ## Documentation Index
> Fetch the complete documentation index at: https://docs.markifact.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Manage Experiment

> Run the lifecycle of a Google Ads campaign experiment: schedule it to start, end it early, or promote the winning treatment to the base campaign

Run the lifecycle of a Google Ads campaign experiment: schedule it to start, end it early, or promote the winning treatment to the base campaign. Experiments and their arms are created with gads\_mutate; this operation covers the lifecycle actions gads\_mutate cannot perform

| | |
| - | - |
| **App** | Google Ads |
| **Operation ID** | `gads_manage_experiment` |
| **Type** | Action |
| **Connection** | `gads` (required) |
| **Credits per run** | 1 |
| **Agent / MCP tool** | Yes |
| **Requires approval** | Yes (write operation) |

## Inputs

| Field | Type | Required | Default | Description |
| - | - | - | - | - |
| `account` | GadsAccountItem or object or array of object or string or integer | Yes | - | Select the Google Ads account, ask the user for it if not provided |
| `action` | string or SelectableOption | Yes | - | Lifecycle action for the experiment. Options: 'SCHEDULE' (materialize the treatment campaign and start the experiment), 'END' (stop a running experiment before its end date), 'PROMOTE' (apply the winning treatment changes to the base campaign) |
| `experiment_id` | string | Yes | - | The experiment to act on, as a numeric experiment ID or a full resource name like 'customers/1234567890/experiments/987654'. The experiment and its arms are typically created beforehand with gads\_mutate (experimentOperation and experimentArmOperation) |
| `validate_only` | boolean | No | `False` | When true, validates the request without executing the action. Only errors are returned |

### GadsAccountItem

| Field | Type | Required | Default | Description |
| - | - | - | - | - |
| `value` | string | Yes | - | |
| `label` | string | Yes | - | |
| `managerId` | string | Yes | - | The manager ID for the Google Ads account. Ask  user to use the dropdown to select accounts, this manager id is selected background and not shown to the user. |

### SelectableOption

| Field | Type | Required | Default | Description |
| - | - | - | - | - |
| `value` | string | Yes | - | |
| `label` | string | Yes | - | |

## Output

**Type**: `Dict`

Returns the experiment and the initiated lifecycle action.

**Fields**: `action`, `experiment_id`, `resource_name`


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