> ## Documentation Index
> Fetch the complete documentation index at: https://docs.markifact.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Conversion Action

> Create a new conversion action in Google Ads, including upload (offline), webpage, call, and Google Play types, with category, status, counting, value settings, lookback windows, and attribution model

Create a new conversion action in Google Ads, including upload (offline), webpage, call, and Google Play types, with category, status, counting, value settings, lookback windows, and attribution model

| | |
| - | - |
| **App** | Google Ads |
| **Operation ID** | `gads_create_conversion_action` |
| **Type** | Action |
| **Connection** | `gads` (required) |
| **Credits per run** | 1 |
| **Agent / MCP tool** | Yes |
| **Requires approval** | Yes (write operation) |

## Inputs

| Field | Type | Required | Default | Description |
| - | - | - | - | - |
| `account` | GadsAccountItem or object or array of object or string or integer | Yes | - | Select the Google Ads account, ask user for it if not provided |
| `name` | string | Yes | - | Name for the new conversion action |
| `conversion_type` | string or SelectableOption | Yes | - | Conversion action type. Only these types can be created via the API: 'UPLOAD\_CLICKS' (offline conversions imported with attributed clicks), 'UPLOAD\_CALLS', 'WEBPAGE', 'WEBSITE\_CALL', 'AD\_CALL', 'CLICK\_TO\_CALL', 'GOOGLE\_PLAY\_DOWNLOAD', 'GOOGLE\_PLAY\_IN\_APP\_PURCHASE' |
| `category` | string or SelectableOption | No | - | The category of conversions reported for this conversion action, for example 'PURCHASE', 'SIGNUP', 'SUBMIT\_LEAD\_FORM', 'QUALIFIED\_LEAD'. Defaults to 'DEFAULT' when omitted |
| `conversion_action_status` | string or SelectableOption | No | - | Status for conversion event accrual. Options: 'ENABLED', 'HIDDEN'. Defaults to 'ENABLED' |
| `primary_for_goal` | boolean | No | - | Whether the conversion action is biddable (primary). When false it is only observed (secondary) and not used for bidding. Left unset, Google applies its default for the goal |
| `counting_type` | string or SelectableOption | No | - | How conversions are counted. Options: 'ONE\_PER\_CLICK', 'MANY\_PER\_CLICK'. Use 'ONE\_PER\_CLICK' for leads and 'MANY\_PER\_CLICK' for purchases |
| `default_value` | number | No | - | Default value applied to conversions of this action when no value is provided |
| `default_currency_code` | string | No | - | ISO 4217 currency code for the default value, for example 'USD' |
| `always_use_default_value` | boolean | No | - | When true, the default value always overrides per-conversion values |
| `click_through_lookback_window_days` | integer | No | - | Maximum days between a click and the conversion event (limits vary by type, commonly 1-90) |
| `view_through_lookback_window_days` | integer | No | - | Maximum days between an impression without interaction and the conversion event (commonly 1-30) |
| `attribution_model` | string or SelectableOption | No | - | Attribution model. Options: 'GOOGLE\_ADS\_LAST\_CLICK', 'GOOGLE\_SEARCH\_ATTRIBUTION\_DATA\_DRIVEN', 'EXTERNAL' (for externally attributed uploads) |
| `phone_call_duration_seconds` | integer | No | - | Call duration in seconds after which a conversion is reported. Only for call conversion types |
| `app_id` | string | No | - | App ID for an app conversion action. Only for Google Play conversion types |

### GadsAccountItem

| Field | Type | Required | Default | Description |
| - | - | - | - | - |
| `value` | string | Yes | - | |
| `label` | string | Yes | - | |
| `managerId` | string | Yes | - | The manager ID for the Google Ads account. Ask  user to use the dropdown to select accounts, this manager id is selected background and not shown to the user. |

### SelectableOption

| Field | Type | Required | Default | Description |
| - | - | - | - | - |
| `value` | string | Yes | - | |
| `label` | string | Yes | - | |

## Output

**Type**: `Dict`

Returns the created conversion action details.

**Fields**: `conversion_action_id`, `resource_name`, `name`, `conversion_type`


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